Western Digital to Show Off SanDisk Professional Portfolio Designed to Harmonize Today’s M&E Workflow at NAB Show 2022
At Western Digital Corp. (NASDAQ: WDC), we know that having a strong workflow can make or break your project, but when people are given the right tools to push boundaries, they are unstoppable. That was the inspiration behind the SanDisk® Professional brand, which will be showcased at NAB Show 2022, April 24-27, 2022, in Las Vegas. Western Digital believes data is the voice of the creator manifested through technology. Its premium-grade, high-performance SanDisk Professional product portfolio helps turn aspiration into actualization at every step of production – from capturing and transferring to storing and archiving – to help manage production assets effectively and reliably.
On display will be SanDisk Professional's expansive range of solutions built for media and entertainment professionals, all specifically designed to modernize today's complex workflow, as well as select SanDisk brand solutions. This equipment keeps up with high-pressure demands, whether creating content for a video channel or a multimillion-dollar film. Solutions ranging from pro-grade readers and dock to colossal capacity desktop RAID systems help get work done faster and more efficiently, ultimately helping save precious time and money. The various display stations are inspired by the different steps of the creative workflow, including:
Production – No need to imagine; come see our SanDisk Professional products on a DIT cart in a production-type setting. The PRO-DOCK 4, our powerful Thunderbolt™ docking station, offloads media from up to four different PRO-READER devices simultaneously. For ingest, we'll also be showing our G-RAID™ SHUTTLE 8 and other desktop devices, which are all now available with drives up to 20TB*, meaning select devices come in configurations of up to a massive 160TB*.
Editing – Learn how SanDisk Professional products are built for demanding workflows in post-production. The new 7.68TB* G-DRIVE™ PRO STUDIO SSD has transfer speeds up to 2600 MB/s** and an endurance rating of up to 6TB per day for five years1, editing multi-stream 8K2 footage at full frame rate and rendering VR projects at full resolution with ease. Our range of portable SSDs allow you to quickly edit first look touch-ups.
Broadcast – Whether you're on set or in the field, the SanDisk Professional portable SSDs are super-fast and incredibly reliable so that you can have peace of mind wherever you're shooting. Record directly to an external SSD, such as the ultra-rugged G-DRIVE SSD, with your USB Type-C™-compatible camera for live streaming or vlogs.
In the Field – Take only what you need. Travel light with our portable yet durable storage drives, allowing backups on site immediately to a G-DRIVE ArmorATD™ or the G-DRIVE ArmorLock™ SSD with 256-bit AES-XTS hardware encryption. Bring it back to the studio to make additional copies.
Visit the Western Digital / SanDisk Professional booth #N1925 in the North Hall, Central Lobby. To stay updated on future SanDisk Professional news, please visit SanDiskProfessional.com or connect with us on Facebook, Instagram, Twitter and YouTube.
*1TB = one trillion bytes. Actual user capacity may be less depending on operating environment and RAID configuration.
**1MB/s = 1 million bytes per second. Based on internal testing; performance may vary depending upon host device, usage conditions, drive capacity, and other factors.
1 Endurance rating based on DW/D using 4KiB random write workload over five years. (7.68TB x 0.8 DWPD x 365 Days x 5 years = 11,212.8)
2 8K (7680x4320) support may vary based on host device, file attributes, usage conditions, and other factors.