T-Mobile USA, Inc. today announced new Value plans, making it more affordable to step up to data on the company's 4G Network, in a move aimed at wooing customers of bigger rivals Verizon Wireless and AT&T which had stopped offering such plans. The new plans are slated to be available beginning on July 24. The unlimited plans will be available with a two-year agreement for new and existing customers.

The Value plans offer single-line and multiline options with a range of price points for talk, unlimited text and unlimited data with 2 GB, 5 GB or 1. 0 GB of high-speed data - with no data overage charges.

For example, T-Mobile's new Value family plan with unlimited talk, unlimited text and unlimited data with 2 GB of high-speed data is just $49.99 per line for two lines. Even with the addition of purchasing two smartphones, such as the T-Mobile myTouch 4G Slide, on T-Mobile's Equipment Installment Plan, customers may yield savings of more than $800 annually.

T-Mobile also will offer a lineup of mobile broadband service options under both the new Value and Classic plans. For instance, customers could add an overage-free mobile broadband Value plan to their voice service for $19.99 per month with 2 GB of high-speed data for products, including laptop sticks, tablets and the T-Mobile 4G Mobile Hotspot, which allows a family to share their 4G mobile connection with up to five Wi-Fi devices using a single mobile broadband connection.

T-Mobile's new Value and Classic plans are expected to be available beginning July 24. In addition to the unlimited Value and Classic plans, T-Mobile also will introduce new Value plans for small business customers this summer.

Verizon Wireless, the biggest U.S. mobile provider, said earlier in July it will stop offering unlimited data service plans, meaning higher prices for heavy users of services such as mobile Web surfing.

AT&T had stopped offering unlimited data services last year.