"RealD is focused on delivering a premium 3D experience on screens of all sizes, from motion picture theatres to consumer electronics, and we look forward to working with Samsung LCD to develop this new 3D display technology," said Bob Mayson, President of Consumer Electronics at RealD. "Patterned-retarder based 3D TVs today reduce 3D video resolution by half for compatibility with passive 3D eyewear. Conversely, RDZ 3D displays deliver a full resolution high definition 3D experience through an active switching LCD panel that can be viewed with the same eyewear used in RealD-equipped theatres and do not compromise 2D image quality."
Seonki Kim, Master of R&D at Samsung Electronics LCD Business, said "We believe all displays should have the same high resolution video and free viewing angles both in 2D and 3D. LCD based RDZ 3D displays will offer consumers the choice of eyewear technologies without compromising image quality, which only active sync 3D technology can do."
Samsung LCD is developing displays based on RealDs proprietary RDZ 3D technology, which adopts characteristics from the companys Cinema System utilized in motion picture theatres around the world. The LCD based RDZ 3D display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video.