Online movie rental service Netflix today announced its integration with Facebook Connect, which links a Netflix member's account with his or her Facebook account. Starting on Tuesday, Netflix users can use Facebook Connect -- software that links individual Facebook pages to third-party Web sites -- to share their ratings of Netflix rentals with their Facebook friends, the companies said in a statement. Netflix members decide if they want to use Facebook Connect and can turn it on or off at any time.

Each time a Netflix member rates a movie, that one- to five-star rating will be posted on his or her Facebook profile and shared with the member's friends if the Netflix member has enabled Facebook Connect. Movie rating posts on Facebook will also link back to the correlating movie page at Netflix, enabling Facebook users to learn more about a specific movie and allowing Netflix members to easily add the movie to their own Queues.

"Movies make for great conversations," said Gibson Biddle, vice president of product management for Netflix. "By integrating with Facebook Connect, Netflix members can now share their movie-watching experiences even more easily than before, allowing for greater exchange of movie recommendations with their friends."

To link their Netflix and Facebook accounts, Netflix members will use the "Connect" button on the Netflix member site at http://www.netflix.com/facebookconnect. Upon first connecting, each member will have the option of pushing all future movie ratings to his or her Facebook profile or to be presented with the option of publishing ratings to Facebook on a case-by-case basis.