The National Football League (NFL) and Amazon announced today they have reached a multi-year agreement to renew their exclusive partnership to deliver a live digital stream of Thursday Night Football Presented by Bud Light Platinum.
Amazon Prime Video and Twitch will stream the 11 Thursday Night Football games broadcast by FOX, which will be available to more than 150 million paid Prime members worldwide, and in over 200 countries and territories on the Prime Video and Twitch sites and apps across connected living room devices, mobile phones, tablets and PCs. All Thursday Night Football games broadcast by FOX will also be distributed in Spanish on FOX Deportes and are expected to be simulcast on NFL Network, continuing the league's "Tri-Cast" model of broadcast (FOX), cable (NFL Network, FOX Deportes), and digital (Prime Video and Twitch) distribution.
Additionally, the NFL and Amazon announced an agreement to exclusively stream one regular season game globally on Prime Video and Twitch, which will be played on a Saturday in the second half of the 2020 NFL regular season. The game will also be televised in the participating teams’ home markets.
The NFL has been exploring digital streaming partners as part of its Thursday-night package since 2016, when Twitter Inc. paid $10 million for a one-year deal. Amazon shelled out $50 million in 2017, then inked a two-year deal at $65 million a year.
In 2019, Thursday Night Football Presented by Bud Light Platinum delivered an average audience of 15.4 million viewers, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Prime Video, Twitch, and Verizon Media mobile properties – up +4% versus the 2018 Thursday Night Footballseason average (14.9 million). Digital streaming across Prime Video, Twitch, NFL digital, FOX Sports digital and Verizon Media mobile properties in 2019 surpassed an average minute audience of over 1.0 million – up +43% versus the previous year (729K).
The NFL is the most valuable content in all of sports and entertainment with 42 of television's 50 most-watched programs of the calendar year in 2019. Thursday Night Football is a top-five show in all of television and the number two show in primetime.