"When we launched Microsoft Security Essentials last year, small businesses kept telling us that it was exactly the type of thing they need at work too," said Jeff Smith, director of Marketing for Microsoft Security Essentials. "What they really wanted from their antivirus software ? inexpensive, quiet protection from a provider they can trust ? were all things Microsoft Security Essentials could clearly deliver."
Smith says Microsoft Security Essentials can be downloaded, installed and put to work with just a few clicks. Upon installation, it scans the PC to make sure it?s clean from the start. Once Microsoft Security Essentials is working, it downloads updates and schedules scans on its own.
Says Smith: "This is a full-featured, top-tier security solution that we?re offering to small businesses for free. You don?t need a credit card. It requires no registration, no trials, no renewals. It doesn?t collect any information. It runs well on older hardware. It?s easy to use, easy to get, and it?s from a trusted source. Basically, Microsoft Security Essentials just works."
But if the product is so successful, why offer it for free? According to Microsoft?s internal research, although 80 percent of PC owners in the U.S. say they have the most up-to-date antivirus protection, in reality only half that many actually do. Often they have signed up for free trials or subscription-based services that have lapsed. Others are just using outdated versions of security software on older hardware.
Smith says these issues become more dramatic in developing economies, where not everyone has a credit card or broadband network access to download large files.
"We want the entire Windows ecosystem to be secure," says Smith. "By making Microsoft Security Essentials so broadly available, everyone wins. And we think small-business owners are going to be really happy with what they get. This is just what the market needed."
Microsoft Security Essentials is now available in 74 markets worldwide and 25 languages. To learn more about Microsoft Security Essentials and download the product for free, visit http://www.microsoft.com/security_essentials/.