Just five blocks south from Apple's 'Cube' store on the famed Fifth Avenue street in New York, Microsoft is opening its own flagship store. The store's doors opened today at Fifth Ave. and 53rd St. The five-floor, 22,369 square-foot store features an assortment of products including new Surface, Lumia and Microsoft Band devices, Signature Edition PCs, Xbox One, Office, a variety of accessories, and more. In addition, customers will be offered in-store services familiar at the company’s more than 110 retail locations, while offering new interactive experiences to allow customers to get hands-on with products in an immersive way.

The Microsoft Flagship Store is the company’s largest store to date.

Day-one customers can take advantage of deals on Surface devices and low prices on Xbox One and accessories. In addition, the first 1,000 people in line will receive complimentary tickets to attend Microsoft’s community concert featuring Pitbull at Rockefeller Center, located at Rockefeller Plaza on 48th Street between Fifth and Sixth Avenues, at 8 p.m. ET Monday night.

Also, to celebrate the launch of "Halo 5: Guardians," the Microsoft Flagship Store will host a special midnight launch event with fans starting Monday at 9 p.m. ET. During the event, the "Halo 5: Live" launch celebration show will be broadcast in the store, while fans and special guests get early gameplay, access to giveaways, food and more. Fans will also have the chance to win a trip for two to Seattle for an exclusive tour of Xbox and 343 Industries, creators of the Halo franchise.

The Fifth Avenue store will also include The Dell Experience at the Microsoft Store, which will include Dell products - the XPS, Inspiron and Precision lines of end-user computing and Alienware gaming products.

Staff at the flagship store will speak 19 languages including Spanish, Hindi, Mandarin, Arabic and Russian, to help customers from New York and around the world.

Surface Book and Surface Pro 4 go on sale today

If you’re in the New York area, you can come by Microsoft's new flagship store on 5th Avenue to see the new Surface Book and Surface Pro 4, which both go on sale today.

Surface Pro 4 is the thinnest and most powerful version of the tablet that can replace your laptop. Powered by the new 6th generation Intel Core M, i5, or i7 processors, it’s 30% faster than Surface Pro 3. The new product is thinner (8.4 mm compared to 9.1mm for Pro 3), quieter, and will run cooler. Like every Surface Pro before it, it runs Windows 10 Pro.

Surface Pro 4 has the same footprint that Surface Pro 3 had. While the height and width are the same, the screen size has increased from 12 inches to 12.3 inches. The screen features PixelSense technology with 5 million pixels (a 60% increase over Surface Pro 3) and contrast rations of 1300:1. It delivers as much content as a 13" laptop, offering 267 PPI images and text.

The Surface Pen frees you to work in ways that go far beyond what a traditional keyboard and mouse allow. It has an eraser back to its tail plus a magnetic storage – meaning you can carry your pen on the side of your device. Microsoft will also offer a range of changeable pen tips so you can customize your writing or drawing experience. Now you can also click and hold the button on the tail of the pen to launch Cortana in Windows 10, making it easy to launch your own personal assistant to set a quick reminder or ask a question.

The upgraded Surface Pro 4 Type Cover further improves the typing experience. The new keyboard is quieter and boasts a 40% larger glass touchpad that supports 5-finger touch for a range of gestures.

There is a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing. There is 20% more key travel in the new design.
Microsoft is also offering a version of the Surface Pro 4 Type Cover with a fingerprint reader so you can take advantage of Windows Hello for near-instant authentication.

Surface Book will deliver up to 12 hours of battery life. It has a 13.5" PixelSense Display that delivers six million pixels, beating the 13.3" MacBook Pro by almost 2 million pixels. This Surface includes 10-point multi-touch and full pen support with 1024 levels of pressure sensitivity. Like Surface Pro 4, the pen also magnetically attaches to the side of the screen.

Surface Book is powered by a 6th Generation Intel Core i5 or i7 processor, features Intel HD graphics, and up to 1TB of storage. Surface Book is also available with discrete NVIDIA GeForce GPU.

Now to what really sets Surface Book apart. The Surface Book screen detaches to be used as a clipboard, making it the thinnest Core i7 tablet on the market at just 7.7mm.

To keep you from detaching the base while you’re using the GPU the detach motion is controlled by software – you’ll press a detach button on the keyboard and you may be prompted to close programs that are using the GPU in the base before detaching to safeguard your work. The detach button triggers the release of the Muscle Wire that holds the clipboard in place, so there are no awkward clasps or physical releases.

The base also holds additional battery, and the battery in the base is designed to draw down ahead of the clipboard. The base also has 2 USB 3.0 ports, a full-size SD card reader, a Mini DisplayPort and a Surface Connect port for power and docking.

Surface Pro 4, Surface Pro 4 Type Cover, and Surface Dock, go on sale in Canada and the United States today with additional markets to follow in November.