At CES 2017, Microsoft, NXP Semiconductors, IAV, Cubic Telecom, Esri and Swiss Re will showcase their collective vision of safe and secure end-to-end mobility through an automated driving demonstration.

From the Gold Lot/North Plaza NP-2 of the Las Vegas Convention Center, CES attendees can take a test drive in an automated vehicle to understand how the cloud and artificial intelligence can enable personalized in-car experiences. Attendees will see how cars securely "talk" to other cars, how they monitor what is happening in their surroundings to improve safety, and how cars can adapt to different driving styles. Participants will also learn how these emerging technologies will enable new insurance models.

Microsoft will showcase future scenarios where artificial intelligence bots can help improve driver safety, engagement, and integration with calendars and personal preferences. Microsoft will also analyze current traffic situations and pedestrian density in real time based on sensor data such as V2X, radar, camera and LIDAR, using the Microsoft Azure Cloud.

NXP Semiconductors will showcase road safety and traffic flow via secure communications between vehicles (V2V) and between vehicles and the surrounding infrastructure (V2I). Use cases will include collision warnings, intelligent traffic lights and vulnerable road-user detection at intersections - all based on NXP's automotive RoadLINK products. NXP cooperates with Delphi and Savari for the onboard and roadside units.

IAV has developed automated driving technology. Automated driving is a major contributor in the quest to improve urban congestion and reduce its associated pollution. The highly automated driving vehicle is capable of connecting with infrastructure, pedestrians and the Microsoft Azure Cloud to enable the vehicle to react automatically and safely in its surroundings.

Esri's mapping and spatial analytics technology, which talks to Microsoft Cortana, provides the geospatial context to increase safety on the road. Esri's enterprise GIS platform services in the Azure Cloud provide the geographic content and analytics to better understand driver behavior, predict road conditions to improve traffic flow, and share connected car sensor data within the ecosystem. These features allow smart cities to react faster to new issues such as fixing unsafe potholes or removing hazardous objects from the road.

Swiss Re's smart insurance models simulate personalized, flexible insurance coverage using Microsoft Azure technology to offer future connected mobility solutions.

Full 4G LTE connectivity by Cubic Telecom powers always-on infotainment along with access to competitive bundled service plans that include Wi-Fi hotspot services, personal apps and more.

CES attendees interested in seeing the live connected vehicle demonstration can participate in a drive event, located at the Gold Lot/North Plaza NP-2 from Jan. 5-8.