The physical format of CH-DVD includes Chinese-owned intellectual property, and is based on HD DVD, the next generation high definition DVD approved by the DVD Forum. The realization of CH-DVD was supported by the Chinese government, and will pave the way for the localization of blue-laser, high-definition DVD in China.
CHDA is expected to play a leadership role in the promotion of CH-DVD, and will make a big push to launch CH-DVD player into the Chinese market in 2008.
The emergence of CH-DVD as a high definition format integrating Chinese-owned intellectual property demonstrates that a Chinese optical disc technology is already at the world-class level. In the near future, all related industries in China are expected to make the transition from standard definition DVD to high definition DVD.
CH-DVD adopts advanced copy protection technology that prevents the spread of pirated copy, according to the CHDA. Many content holders have confirmed their support for CH-DVD and will launch movie titles in the CH-DVD format,"
In the next year, China will start broadcasts of high definition TV programs.