Over the months, Facebook has turned pretty serious about what and how ads are shown to users on its platform.
Facebook plans to introduce another way for blocking non-consensual ad targeting.
Starting from February 28th, Facebook’s “Why am I seeing this?” panel will reveal more information about the brand behind the ad. It will show you who uploaded your contact info — the brand itself or a third-party ad agency. The settings will also display the information on when the contact information was uploaded.
The change will allow users to pinpoint a specific agency that was responsible for uploading their private data.
Last year, Facebook rolled out an ad transparency page that showcases a list of ads played by a specific brand all day long. Following this, the company also introduced “paid for by” labels for the political ads.
Facebook’s crackdown on ads was essentially a result of propaganda spread by Russian agents on the social media platform to influence the 2016 Presidential election in the U.S.