UK's cinema chain Apollo Cinemas has today announced the opening of the first fully digital, all 3D multiplex in Europe. Working in conjunction with Sony Professional and RealD, Apollo are opening one of the most technologically advanced cinemas in Europe. Apollo's new multiplex will be home to six digital cinema screens, each of which will be equipped to display stunning 3D.

Opening on the 30th April 2010 at St. Catherine's Walk, Carmarthen, Wales, Apollo?s site is bringing the thrill of 3D to Carmarthenshire for the very first time. In addition to six Sony 4K Digital screens displaying RealD 3D, the new multiplex will also have a fully licensed bar, Costa Coffee and Haagen Dazs Ice Cream concession.