Dolby Laboratories today announced Dolby Cinema, a branded premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies. Before a movie is played in a Dolby Cinema, audiences will step into an experience designed to deliver the full impact of the filmmaker’s work. Combined with great image, sound, and acoustic capabilities, the movie comes alive to deliver cinema.

Dolby Cinema will feature the Dolby Vision projection system, which uses optics and image processing to deliver high dynamic range with enhanced color technology. The first Dolby Vision projectors and titles for theatrical exhibition are expected in 2015.

Early Dolby Cinema locations will be equipped with the most advanced high-brightness laser projection technology available today with 4K, high-frame-rate 2D and Dolby 3D capabilities. When Dolby Vision content becomes available, the Dolby Cinema laser projection systems will be replaced with Dolby Vision projection systems. Dolby Cinema will also feature the Dolby sound technology, Dolby Atmos. Dolby Atmos moves audio around the theatre, even overhead, with richness and depth. The sounds of music, people, and things flow all around the theatre in sync with the action.

The design of the cinema itself can be customized. Additional features may include a wall-to-wall-to-ceiling screen, atmospheric lighting, and faceted acoustic panels designed to enhance the sound quality. In addition, all Dolby Cinema locations will undergo a visual and acoustic room treatment.

Dolby says the first Dolby Cinema sites will be located at the newly constructed JT Cinemas complex in Eindhoven, Netherlands, and the UCI/Cinesa La Maquinista complex in Barcelona, Spain.