Creative has now shipped a total of 25 million MP3 players and is recognised as number two in global unit shipments in the IDC March 2007 report on worldwide and U.S. flash and HDD-based portable media player shipments. "Shipment of 25 million MP3 players marks a major milestone in Creative history, as our player unit volume exceeds the combined unit sales from some of the biggest names in consumer electronics," said Sim Wong Hoo, chairman and CEO of Creative. "We believe that we now have our strongest lineup of MP3 and portable media players ever, as we continue to innovate with our recently introduced ZEN Stone, ZEN Stone Plus, and the credit card-sized ZEN."