Here is how CMX for Facebook Wi-Fi Works:
Consumers connect to the network of a participating business, open their browser on any mobile device or laptop, and a Facebook check-in page appears. After checking in, consumers are directed to the business' Facebook Page, where they can receive the latest information about the venue. Facebook provides aggregated anonymous insights about people's activity on their Page, including demographics such as age, gender, and city. Businesses can analyze this data to better understand their customer's preferences and deliver targeted promotions ultimately improving their advertising and marketing campaigns. In addition, driving more check-ins through Facebook Wi-Fi will also increase a business' brand exposure, by increasing the number of stories generated about them, and will make businesses more discoverable in Facebook's Graph Search.
CMX for Facebook Wi-Fi uses a software connector on the Cisco Integrated Services Router (ISR) G2 or Aggregation Services Router (ASR) 1000 routers with UCS blades or the Mobility Services Engine to enable end-users to connect to the Wi-Fi network and "check-in" to the venue's Facebook profile.
Cicso also announced today the Catalyst 3650 access switch designed to accelerate the convergence of wired and wireless networks and the Aironet 3700 802.11ac wireless access point for managing mobile devices in high density environments. The CMX for Facebook Wi-Fi solution is built on this Unified Access architecture.