H L Data Storage Store Banner 970x90
Breaking News

Acer Releases tons of new desktop, laptops, chromebooks HP debuted its newest HP Spectre and HP Envy laptops RICOH announces WG-80 waterproof camera GeIL Launches the World’s First Active Cooling DDR5 Memory Equipped with Innovative RGB Dual Fans HUAWEI showcases next generation of cutting-edge products for Smart and Healthy Living

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

AOL Unveils The ONE Ad Platform

AOL Unveils The ONE Ad Platform

Enterprise & IT Mar 26,2014 0

AOL on Wednesday unveiled ONE, a new programmatic advertising platform aimed at changing the media buying process for digital advertising. Designed for brands, agencies and publishers, the advertising platform -- currently on development -- will try to unite the technology behind Adap.tv, AdLearn Open Platform and MARKETPLACE. It will provide a single, unified, enterprise-level platform for driving brand insight and marketing executions across all screens, formats and inventory types.

AOL made the announcement at at ad:tech San Francisco. IPG Mediabrands also announced its plans to be the charter agency network partner for ONE.

AOL said marketers will be able to integrate and plug their existing ad solution into the new platform, giving advertisers and publishers flexibility with elements like data and attribution, enabling them to see and manage all of their investments on a single platform in real-time.

The move could be significant for AOL as it maneuvers to become the hub of the digital media buying process, which is quickly becoming automated. Google and other companies, like Adobe, have similar offerings.

Tags: AOL
Previous Post
Japan Display starts Shipping 5.5-Inch WQHD LCD Modules for Mobiles
Next Post
Microsoft and Dell Sign Patent Licensing Deal

Related Posts

  • AOL To take Over Microsoft's Display Ads

  • Verizon to Acquire AOL

  • AOL Reports Cyber Attack

  • AOL Video Content to Be Available on Microsoft Devices

  • AOL, Microsoft, Yahoo To Streamline Access To Ad inventory For Advertisers

  • AOL Releases Alto Cloud-based Email App For Gmail, Yahoo Mail, AOL Mail And .Mac

  • AOL's Video Library Comes To YouTube

  • Microsoft To Spend $1.056 Billion On Buying AOL Patents

H L Data Storage Store Banner 300x600

 

Latest News

Acer Releases tons of new desktop, laptops, chromebooks
Gaming

Acer Releases tons of new desktop, laptops, chromebooks

HP debuted its newest HP Spectre and HP Envy laptops
Enterprise & IT

HP debuted its newest HP Spectre and HP Envy laptops

RICOH announces WG-80 waterproof camera
Cameras

RICOH announces WG-80 waterproof camera

GeIL Launches the World’s First Active Cooling DDR5 Memory Equipped with Innovative RGB Dual Fans
PC components

GeIL Launches the World’s First Active Cooling DDR5 Memory Equipped with Innovative RGB Dual Fans

HUAWEI showcases next generation of cutting-edge products for Smart and Healthy Living
Consumer Electronics

HUAWEI showcases next generation of cutting-edge products for Smart and Healthy Living

Popular Reviews

CeBIT 2005

CeBIT 2005

CeBIT 2006

CeBIT 2006

Zidoo Z9S 4K Media Player review

Zidoo Z9S 4K Media Player review

LiteOn iHBS112 review

LiteOn iHBS112 review

Club3D HD3850

Club3D HD3850

Pioneer BDR-2207 (BDR-207M) BDXL burner review

Pioneer BDR-2207 (BDR-207M) BDXL burner review

External USB Slim Recorders Comparison

External USB Slim Recorders Comparison

Crucial P1 NVMe 1TB SSD review

Crucial P1 NVMe 1TB SSD review

  • Home
  • News
  • Reviews
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed