Yahoo today announced updates to its advertising technology portfolio at Advertising Week in New York: the BrightRoll advertising technology and the Yahoo Gemini. BrightRoll is...

Yahoo may have to pay taxes on the $23 billion it hopes to get from the planned spinoff of its stake in Alibaba Group Holdings...

Yahoo said on Friday it agreed to buy fashion start-up Polyvore to help drive traffic and strengthen its mobile offerings. Yahoo said Polyvore will accelerate...

Yahoo on Wednesday unveiled Livetext, a new mobile application allowing users to exchange live video, text and emoticons, without audio. "Every platform shift leads to...

Yahoo on Wednesday took a bold step yet to bring what amounts to legalized betting on sports to the mainstream. The company said it would...

As Yahoo continuse its focus on search, communications and digital content, the company is shutting down a few of its services, including Yahoo Maps. According...

Yahoo has made available independent viewability and fraud measurement for display and video advertising on Yahoo owned and operated properties, as well as media purchased...

Yahoo is expanding its online offerings with 18 new video series with which it hopes to attract a larger audience and advertisers. Of these, 14...

Yahoo's first-quarter revenue was below analysts' estimates as the company struggles to accelerate its online advertising business. "Yahoo is amidst a multi-year transformation to return...

According to a report from The Information, Yahoo will launch a new mobile messaging app combining elements of Skype, Snapchat and Meerkat. The supposed app...