Sony PS Vita Sales Stall Despite First Week's Strong Interest
Although during its first week on sale in Japan, PS
Vita sold 320K units, the second week brought devastation.
According to the latest data, Sony sold just 72K PS Vita units
in the second week.
For comparison, when Nintendo launched its latest handheld, the sales of the 3DS declined from 370K to 210K. That drop-off forced Nintendo to implement an early price cut. This cut combined with the launches of big franchises like Monster Hunter, Super Mario Land and Mario Kart turned the fortunes of the 3DS around in Japan. The 3DS has now sold more than 4 Million units in Japan and in the past week it crushed Sony?s more advanced PS Vita by 484K vs. 72K in unit sales.
As a result, it is expected Sony to cut the price of the PS Vita from 24,000 yen to below 20,000 yen soon. PS Vita is coming to the U.S. in February. The company has decided to price Vita at $250, while games are priced at $50~40.
For comparison, when Nintendo launched its latest handheld, the sales of the 3DS declined from 370K to 210K. That drop-off forced Nintendo to implement an early price cut. This cut combined with the launches of big franchises like Monster Hunter, Super Mario Land and Mario Kart turned the fortunes of the 3DS around in Japan. The 3DS has now sold more than 4 Million units in Japan and in the past week it crushed Sony?s more advanced PS Vita by 484K vs. 72K in unit sales.
As a result, it is expected Sony to cut the price of the PS Vita from 24,000 yen to below 20,000 yen soon. PS Vita is coming to the U.S. in February. The company has decided to price Vita at $250, while games are priced at $50~40.
