Sony announced a new line of Cyber-shots including the DSC-WX150, DSC-W690, DSC-TX66 and DSC-TX20 models. Sony claims that the DSC-WX150 and DSC-W690 models are the world's thinnest 10x optical zoom cameras - slimmer than any other 10x compact cameras currently offered in market (measured at slimmest part excluding lens). This thin design is largely attributed to the new "Advanced Aspherical" lens element, which allows the lens unit to be smaller than those in previous 10x zoom Cyber-shot.

The new TX66 camera features a slim, front-sliding design and measures about 12.2 mm (excluding lens cover), which is about the thickness of a standard AA size battery. The similarly thin TX20 camera is Sony's most "rugged" compact camera offering -- waterproof (up to 5m or 16ft), dustproof, shockproof (up to 1.5m or 5 ft) and freezeproof (up to 14oF).

Each of the new WX150 ,TX66 and TX20 cameras features a high-resolution "Exmor R" CMOS sensor and BIONZ image processor, enhancing low-light performance, Auto Focus speeds, image stabilization and opening up various multi-shot capabilities including 10 fps burst mode, "Background Defocus" mode, 3D still image shooting and more. These models also have "Dual Record" functionality for capturing high-resolution still images while shooting video, and "Clear Image Zoom" digital zoom technology, which boosts optical zoom to 2x virtual capability (i.e. 5x optical zoom to 10x virtual zoom) at full camera resolution.



Each of the new models can shoot full HD video (at various resolutions) and offer "Picture Effect" options for creative photography.

The DSC-WX150 camera will be available in silver, black, red and blue this May for approximately $250. Features include:

- Effective 18.2 MP "Exmor R" CMOS sensor
- Lightning-fast AF speed of approximately 0.13 second in daylight, 0.20 seconds in low-light (speeds may vary based on shooting conditions)
- 3.0-inch 460k dot LCD screen
- 10x wide-angle optical zoom lens (25-250mm in 35mm format) with 20x digital "Clear Image Zoom" at full resolution; includes newly developed "AA" lens element - "Extra High Sensitivity" technology enhances low-light shooting capabilities
- Captures 13 MP equivalent still images while shooting video via "Dual-Record"
- Full HD Movie Shooting capability (1920x1080/60i)
- Enhanced Optical SteadyShot reduces hand shake during still and video shooting
- 9 total "Picture Effect" options, allowing for creative, custom styled photographs

The DSC-W690 camera will be available in silver, black, red and blue this May for approximately $180. Features include:

- Effective 16.1 MP CCD sensor
- 3.0-inch 230k dot LCD touch screen
- 10x wide-angle optical zoom lens (25-250mm in 35mm format) including newly developed "AA" lens element
- 720p HD Movie Shooting capability
- Enhanced Optical SteadyShot reduces hand shake during video shooting
- 4 total "Picture Effect" options, allowing for creative, custom styled photographs

The DSC-TX66 camera will be available in silver, gold, red, white, purple and pink this March for about $350

- Effective 18.2 MP "Exmor R" CMOS sensor
- Ultra-thin design measuring at 12.2 mm thick (excluding lens cover)
- Lightning-fast AF speed of approximately 0.13 second in daylight, 0.25 seconds in low-light (speeds may vary based on shooting conditions)
- 5x wide-angle optical zoom lens (26-130mm in 35mm format) with 10x digital "Clear Image Zoom" at full resolution
- "Extra High Sensitivity" technology enhances low-light shooting capabilities
- 3.3-inch Xtra Fine OLED touch-screen
- Captures 13 MP equivalent still images while shooting video via "Dual-Record"
- Full HD Movie Shooting capability (1920x1080/60i)
- Enhanced Optical SteadyShot reduces hand shake during still and video shooting
- "Photo Creativity" interface plus 9 "Picture Effect" options for creating unique, custom-styled photos and video

The DSC-TX20 camera will be available in orange, green, black, blue and pink this May for about $330. Features include:

- 16.2 MP "Exmor R" CMOS sensor
- 4x wide-angle optical zoom lens (25-100mm in 35mm format) with 8x digital "Clear Image" Zoom at full resolution
- Waterproof (up to 5m,16 feet), dustproof, shockproof (up to 1.5m or 5ft) and freeze-proof (up to 14oF) - 3.0-inch Xtra Fine LCD touch-screen with 921k dot resolution
- Captures 12 MP equivalent still images while shooting video via "Dual Record"
- Optical SteadyShot Active Mode reduces hand shake during video shooting
- 7 "Picture Effect" options for creating unique, custom-styles photos and video