The Alliance for Wireless Power (A4WP), a consortium founded by Qualcomm and Samsung, today announced the debut of Rezence, a new brand that will act as the official name for the organization?s wireless power technology. The Rezence brand will be used to support the A4WP product certification program by providing consumers with a recognizable icon that member companies can add to Rezence-certified product packaging, technical literature and future software applications.

"The name Rezence was derived from the words resonance and essence, communicating both the underlying technology and its ability to charge all types of electronic devices. The Rezence logo includes a simple, iconic mark in the form of a Z that can also be used as a standalone mark on a variety of applications," said Geoff Gordon, A4WP marketing committee chair

Rezence-certified chargers promise to provide a charge in about the same time as a wired device. But since there's always some efficiency loss with wireless charging, to achieve the same charging time, more power will be required.

Because the Rezence specification uses electromagnetic resonance technology, it is able to charge through objects as well as charging devices placed directly on a charging mat.

The A4WP plans to showcase certified wireless chargers and mobile products at the upcoming Consumer Electronics Show in Las Vegas.