SmartDisk Corporation today announced the availability of high performance DVD Media in -R, +R and +R/W to support popular burning formats. SmartDisk DVD Media is designed for reliability and durability, offering superior quality and performance for both the home user and consummate professional. The newest research indicates that DVD formats are becoming the preferred medium for multimedia, pre-mastering, and high-volume data recording and archiving. According to Rod H. King, Senior Vice President of Worldwide Sales and Marketing for SmartDisk, "Our DVD Media line enables consumers to choose inexpensive, high-quality, high-performance media to burn their digital images, video or music. It is one more way that we are simplifying the digital lifestyle."