Samsung Electronics is bypassing OLED and plans to launch televisions using the MicroLED display technology by the end of the year.

Samsung's design chief Lee Don-tae told Nikkei that the modular design of its MicroLED panels will allow the company to release various sized of MicroLED TVs. However, the company wil lmost probably release large, high-end models in the U.S. and the Middle East first, positioned as potential replacements for projectors. Their price tags that could reach $300,000.

MicroLED uses massive numbers of tiny light-emitting diodes per screen. Unlike LCD and many OLED TVs on the market, it does not rely on color filters, using elements that emit red, green and blue light instead. It is also believed to offer better images with a wider viewing angle.

Apple has also begun developing its own MicroLED displays, according to reports.

Samsung has pulled out of OLED TVs, but employs OLEDs that emit their own colors in smartphone displays that it makes.

Meanwhile, LG Display is a key player in displays based on white OLEDs, supplying the panels to 13 TV manufacturers, including Sony.