LG Electronics and Ubitus today announced at E3 that GameNow cloud gaming service will be available in the latest lineup of LG Smart TVs. GameNow turns LG Smart TV into a game console. Without the hassle of loading discs, downloads and long installation times, consumers can now play video games on demand, including titles such as Street Fighter X Tekken and Batman: Arkham City that usually require high-end hardware to play.

A free beta trial of the GameNow service for high-end LG Smart TVs is now available at LG Smart World. The full GameNow service for the entire 2013 LG Smart TV lineup will be launched "in the near future," according to LG.