Breaking News

KIOXIA Leads with Its Industry-Defining Breakthroughs and Technologies at COMPUTEX 2025 MSI Unveils MPG 274URDFW E16M Mini-LED Monitor Silicon Power Unleashes its First CUDIMM Under the New XPOWER Cyclone DDR5 Gaming Series Sony introduces WH-1000XM6 COLORFUL Unveils Latest Innovations at COMPUTEX 2025

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

VR Hardware Market Transitions to Higher Quality

VR Hardware Market Transitions to Higher Quality

Gadgets Aug 5,2019 0

Strategy Analytics latest data on the VR headset market shows a decline in annual hardware revenues, confined to the low value segment, where Google’s Cardboard and Daydream products are losing traction.

Sony, Facebook (Oculus) and HTC are the big winners by revenue, as tracked in the market reseach firm.

In 2018 VR hardware revenues declined slightly to $1.8B from $1.9B in 2017. The decline in shipments was much more dramatic, shrinking over 50% from 31m units in 2017 to only 15m units in 2018. Driving these changes is the evaporation of the market for low cost VR headsets such as Google Cardboard, Google Daydream and Samsung Gear VR.

David MacQueen, Executive Director of Strategy Analytics’ VAR (Virtual and Augmented Reality) research program noted the causes of this decline. “Brands and marketing agencies have transitioned budgets away from VR towards novel AR services such as Snapchat, so the giveaways of Cardboard headsets by brands such as the New York Times and McDonalds have halted. Samsung and other vendors have largely ceased bundling VR headsets with smartphone sales. However, our research shows that consumers who have tried VR really enjoy the experience, and are seeking out higher quality experiences with better headsets. The simple devices helped to drive demand, but their time is coming to an end. This is reflected in Google’s market share, which has dropped from a market-leading 21% in 2017 to 11% in 2018.”

“The real winners in 2018 and 2019 have come from the higher price tier, higher quality VR headset market segments, primarily those that are PC- or Console-tethered. Sony’s PSVR headset is continuing to sell well, and its position as the leading hardware vendor will be helped by the news that the PS5 will support the headset, removing fears of compatibility issues with next generation consoles. HTC and Facebook continue to split the PC segment, which is expanding beyond consumer into enterprise markets, mainly around the design, training and education use cases. These segments will help drive growth in 2019 and beyond.”

Tags: vr headsets
Previous Post
Samsung Galaxy Watch Active2 Comes With Updated Rotating Bezel and LTE Connectivity
Next Post
Western Digital Releases New Ultrastar Storage Server Platforms, NVMe SSDs For Data Centers and NVMe-oF Open Composable Platform

Related Posts

  • Possible Oculus Quest 2 Details Leak

  • Lenovo Mirage VR S3 Standalone Headset with ThinkReality Released

  • HP, Valve, and Microsoft Present the Reverb G2 Virtual Reality Headset

  • Former HTC Boss Peter Chou Releases the XRSPACE 5G VR Headset

  • Oculus Said to Develop Lighter Version of the Quest VR Headset

  • HP Teases With New VR Headset Made With Microsoft and Valve

  • HTC Unveils New Vive Cosmos VR Lineup, 'Project Proton' Prototypes

  • JDI Starts Mass Production of 1058 ppi High-Definition VR LCD

Latest News

KIOXIA Leads with Its Industry-Defining Breakthroughs and Technologies at COMPUTEX 2025
Enterprise & IT

KIOXIA Leads with Its Industry-Defining Breakthroughs and Technologies at COMPUTEX 2025

MSI Unveils MPG 274URDFW E16M Mini-LED Monitor
Gaming

MSI Unveils MPG 274URDFW E16M Mini-LED Monitor

Silicon Power Unleashes its First CUDIMM Under the New XPOWER Cyclone DDR5 Gaming Series
PC components

Silicon Power Unleashes its First CUDIMM Under the New XPOWER Cyclone DDR5 Gaming Series

Sony introduces WH-1000XM6
Consumer Electronics

Sony introduces WH-1000XM6

COLORFUL Unveils Latest Innovations at COMPUTEX 2025
PC components

COLORFUL Unveils Latest Innovations at COMPUTEX 2025

Popular Reviews

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Dark Rock 5

be quiet! Dark Rock 5

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

G.skill Trident Z5 Neo RGB DDR5-6000 64GB CL30

G.skill Trident Z5 Neo RGB DDR5-6000 64GB CL30

Arctic Liquid Freezer III 420 - 360

Arctic Liquid Freezer III 420 - 360

Crucial Pro OC 32GB DDR5-6000 CL36 White

Crucial Pro OC 32GB DDR5-6000 CL36 White

Crucial T705 2TB NVME White

Crucial T705 2TB NVME White

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed