Verizon Communications launched its new mobile video app "go90" on Thursday, looking to take a market share in the mobile ad industry. The free, short-form video service will drive revenue from data usage and targeted advertising.

"At launch, there are over 8,000 titles available to go90 users as well as over 35 exclusive original series, which will nearly double by year's end," the company said in a statement.

The wireless carrier last month launched a trial of the service, which offers live events, on-demand shows and videos.