Thanksgiving posts a 17 percent gain to $1.3 Billion, while Black Friday jumps 19 percent to just under $2 Billion, pushing the holiday season-to-date growth rate to 12 percent, according to comScore..
For the holiday season-to-date, $24.52 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.
Thanksgiving Day saw a 17-percent gain to $1.29 billion in spending to surpass the billion dollar threshold for the third consecutive year and marking the ninth day of the 2016 season to reach that level. Black Friday (November 25) followed with an even stronger spending day with $1.97 billion in desktop online sales, just under the $2 billion milestone and up 19 percent from Black Friday 2015.
Other highlights from the holiday weekend include:
- Apparel & Accessories ranked as the top product category on Black Friday with nearly $500 million in desktop sales, while Toys & Hobbies saw the highest rate of growth from last year.
116 million people visited online retail sites on Black Friday, with 52 million coming via desktop and 90 million via mobile (and 26 million on both).
- Households making $100,000+ in annual income accounted for 42 percent of buyers and 45 percent of desktop spending on Black Friday.
- More than 70 percent of desktop e-commerce dollars for the season-to-date have come through transactions using free shipping.
- There have been ten billion-dollar spending days on desktop through Black Friday this year, while last year at this point in the season only Thanksgiving and Black Friday had reached that threshold.