Sony Wants To Bring Playstation Games In Mobiles Through New Company
Sony Computer Entertainment announced today the formation of ForwardWorks Corp.(ForwardWorks), a new company that will focus on developing titles specifically for iOS and Android platforms. ForwardWorks will leverage the intellectual property of the PlayStation dedicated software titles and its gaming characters as well as the knowledge and know-how of gaming development expertise to provide gaming application optimized for smart devices including smartphones to users in Japan and Asia. The company will aim to deliver users with opportunity to play full-fledged game titles in smart devices.
While Sony has an advantage, with 36 million users and the current PlayStation generation outselling consoles from Microsoft and Nintendo, it’s going to face plenty of competition. Last week, Nintendo unveiled a new mobile app called Miitomo that will bring hits like Super Mario Bros. to smartphones -- it quickly topped download charts.
Sony is also trying to build on its strong base of PlayStation fans with the introduction of virtual-reality headset and expansion of online content. Earlier this month, Sony said its PlayStation VR goggles will go on sale in October for $399, undercutting more expensive devices. The company is adding Walt Disney Co.’s ESPN, ABC and kids networks to its PlayStation Vue TV-streaming service, and also cut the price of the cable-TV alternative by 20 percent to $40 a month.
ForwardWorks will begin operations April 1 and be based in Tokyo, Sony said.