To coincide with the debut of the Video Unlimited 4K service, Sony today expanded its 4K Ultra HD TV line-up with the addition of the X850A series, available in 55- and 65-inch screens (models XBR-55X850A and XBR-65X850A). With four times the resolution of Full HD and Sony's TRILUMINOS Display, the new X850A incorporates a slim bezel with an elegant design without the integrated magnetic fluid speaker system in the X900A series (models XBR-55X900A and XBR-65X900A) now on the market.
Sony Entertainment Network?s Video Unlimited 4K download service is now live, offering feature films, movies, short-form videos and TV shows in native 4K Ultra HD resolution for download to consumers with a Sony Ultra HD Media Player and Sony 4K Ultra HD TV. Over 70 feature films and TV shows are now available through the service, with a library of more than 100 expected to become available in 4K Ultra HD before the end of the year.
The cost for TV episodes is $3.99, while feature films start at $7.99 for a 24-hour rental, or $29.99 for a purchase. Select purchased titles include an UltraViolet digital version of the movie or TV show.
The Video Unlimited 4K download service is now accessible when using the Sony 4K Ultra HD Media Player (FMP-X1) with Sony XBR-55X900 and XBR-65X900A Ultra HD TVs and the soon to be shipping XBR-55X850A and XBR-65X850A models.
A program is now available for owners of the Sony 84-inch 4K Ultra HD TV (XBR-84X900) to gain access to the Video Unlimited 4K download service.
The Sony 4K Ultra HD Media Player is used to access, download, store and play back 4K content from the Video Unlimited 4K service. With a built-in 2TB hard drive, the FMP-X1 Media Player can store up to 50 feature films in native 4K resolution and uncompressed surround sound, with the ability to expand this by connecting an additional external USB hard drive available separately.
The player comes pre-loaded with 10 bonus feature films and video shorts that owners can watch immediately at no additional charge. The FMP-X1 Media Player is exclusively compatible with Sony 4K Ultra HD TVs and available for $699, or $499 if purchased together with a Sony 4K Ultra HD TV.
Featuring four times the resolution of Full HD (3,840 x 2,160 pixels), Sony 4K Ultra HD TVs have the highest resolution picture Sony has ever produced on a TV.
Unique to Sony, TRILUMINOS Display promises to create true, natural shades of colors, for vivid images with a heightened sense of depth.
Sony 4K Ultra HD TVs upscale favorite TV shows, DVDs and Blu-ray movies. The new 4K X-Reality PRO chip enhances HD (and lower resolution) images by analyzing and refining images with natural detail and color.
All models are Wi-Fi enabled and offer a wide range of internet connected services including Sony's smart connect solutions, supporting cross-device connectivity between mobile devices and their TV. With features such as One-touch mirroring and TV SideView, Sony's XBR-series TVs provide greater control and additional content options by interconnecting media sources across the home and mobile entertainment ecosystem.
The new Sony XBR-55X850A (55-inch) and XBR-65X850A (65-inch) will be available next month through Sony Stores and select authorized retailers nationwide for $3,499 and $4,999 respectively. Pre-orders are being accepted now at: www.sony.com/newTVs.
The Sony XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs now cost $3,999 and $5,499 respectively.
Sony is also prepared to support the HDMI 2.0 specification on its line-up of 4K Ultra HD televisions with a firmware update to be available over the Internet by the end of this year.
Just released by the HDMI Forum, the HDMI 2.0 industry standard offers a significant increase in bandwidth, providing features such as life-like video resolution, making it ideal for fast-moving 4K Ultra HD 60p content such as sports.
In addition to the new 4K Ultra HD TV models, Sony today also added a 65-inch screen (model KDL-65W850A) to its W series of LED BRAVIA televisions. The new KDL-65W850A will be available next month through Sony Stores and select authorized retailers nationwide for $2,999. Pre-orders are being accepted now at: www.sony.com/KDL-65W850A.
W series of LED BRAVIA televisions includes the KDL-W650A, KDL-W802A and KDL-W900A models. All are Wi-Fi enabled, with the W900A TV incorporating NFC features of the X-series, TRILUMINOS Display, X-Reality PRO picture engine and active 3D capability.
Sony Curved TV
Sony also introduced its first curved screen LED television, model KDL-65S990A. Available in October at Sony Stores and select electronics retailers in the U.S. for $3,999.99, the KDL-65S990A provides an all-in-one cinematic experience for the home, combining a subtly curved visual panel with Sony?s TRILUMINOS Display color system .
The KDL-65S990A contains Sony?s powerful signal processing technologies which transform any audio source into surround sound. Additionally, the S990A features a 4-channel Multi-angle Live Speaker configuration that provides sound you might expect from a dedicated surround sound system. A total of eight front facing speakers (six front and two surround) are angled in multiple directions for a surround sound experience that is superior to a conventional slim, "flat panel" TV.
The inward facing speakers are angled to deliver specific sounds, such as voice dialogue, directly towards viewers while the outwards angled speakers push sound outwards to fill the room and wrap audiences with full-range surround sound, powered by Sony?s power signal processing S-Force Front Surround technology.
The KDL-65S990A also incorporates Smart Connect, Sony?s solution for enhancing cross-device connectivity between BRAVIA televisions and smartphones or tablets (Android/iOS). Sony has developed new features such as One-Touch Mirroring and the TV SideView app to allow users to enjoy sharing and browsing experiences on their large screen TVs.
By briefly touching an NFC-capable phone to the One Touch remote control, users can establish a simple wireless connection with the TV allowing them to view the content on their smartphone's screen on their BRAVIA television.