Samsung Electronics is partnering with Christie's to auction a gold lacquer-painted 78" Curved UHD TV. The TV combines technology with intricate design, and will be on public display during the preview of Christie's Hong Kong autumn auction beginning on November 20.
Proceeds from the sale will be donated to Orbis, a global non-governmental organization (NGO) with the mission to improve access to high-quality eye health.

Hong was commissioned by Samsung for his expertise in Ottchil, a Korean lacquer painting technique that dates back to the Neolithic Era, and for his ability to apply a traditional art form onto modern materials.

The TV was designed by Hong in connection with the theme, "Memory of TV." It features iconic scenes and famous characters from television, which are brought to life through intricate gold-lacquered paintings on the TV's rear face.

The Curved UHD TV will be displayed among other art by Asian artists at the Hong Kong Convention and Exhibition Center, West Wing Hall, beginning November 20.