Samsung's BD-UP5000 Blu-ray player is currently sold at U.S. $800 and suppports the HDi interactive features of of HD DVD, while its compliant with the BD-ROM Profile 1.1 specifications.
LG Electronics seems to also embrace its rival's marketing strategy and believes that there is still market space for its second generation dual-format BD/HD DVD player, the BH200. Priced at U.S $799, the player is also compatible with the BD/HD DVD interactive features.
Both Korean's manufacturers claim that the consumers' demand for such dual-format players will decide their future. Even if HD DVD waves the white flag, it would take some time until the format become obsolete.