Samsung Electronics' upcoming flagship Galaxy S10 smartphone is expected to adopt a full-screen display that will come with a "punch hole" at the top for the camera.

Earlier this month, Samsung briefly showcased the Infinity U, V, and O displays. These are new display concepts have either a small half oval that cuts down into the top middle of the display, or a full circular cutout of the display. The 'New Infinity' display desgn is a completely notchless display.

It is said that the S10 will have an Infinity-O display featuring o hole for the front shooter. This is an upgrade from some of the notch-design handsets sold in the market at present.

Through the design, the Galaxy S10 may come with a nearly bezel-less full screen, providing users with a wider, full-scale display compared to the notch display adopted by Apple's iPhone X. Smartphones with a display notch come with cameras and sensors on a separate space at the top of their displays.

The new design will also likely have more screen real estate for a given footprint of a phone compared to the current lineup of Samsung's high-end smartphones that have top and bottom bezels.

Some days ago a Samsung patent application came to light which seemed to suggest that with the S10, Samsung was going to go for all all-screen front with a hole cut-out top left for the selfie camera

In addition, Wall Street Journal reports that Samsung is readying a full four variants of the Galaxy S10, including a 6.7-inch behemoth -- topping the screen of th Apple iPhone XS Max (6.5 inches) -- that would support 5G and pack six cameras -- two in the front and four in the back. The Super AMOLED screens is expected to support the 4K resolution and HDR visuals.

The other three phones are said to carry screens ranging from 5.8 inches to 6.4 inches, and would offer between three to five cameras total.

Samsung is expected to officially release the Galaxy A8s with the Infinity-O display ahead of the Galaxy S10 early next year.

The company's mobile business hasn't been faring well lately, in part because the S9 and Note 9 were iterative upgrades in an increasingly saturated smartphone market. The company needs to release a high-end handset that will convince people to upgrade their years-old phones and pay more than they might have expected.