Samsung Electronics has installed its first commercial Cinema LED Screen at Lotte Cinema World Tower in Korea.

Designed as a High Dynamic Range (HDR) LED theater display, the Cinema LED Screen creates a more vibrant viewing experience and true-to-life audio thanks to collaboration between HARMAN Professional Solutions and Samsung Audio Lab.

Stretching nearly 10.3m (33.8ft) wide in size, the Cinema LED Screen accommodates a variety of theater configurations. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies. Additionally, the Cinema LED Screen's distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio.

Samsung has paired its Cinema LED Screen with audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, proprietary audio processing technology, and JBL's Sculpted Surround system.