Today Google launched a new version of Google Goggles that's faster and smarter than ever before. Google claims that the new Goggles 1.3 client for Android can scan barcodes almost instantly. All versions of Goggles can now recognize print ads in popular magazines and newspapers. Finally, Goggles has also learned a fun new trick for Sudoku fans.

When shopping offline, it's helpful to be able to learn more about a product by scanning its barcode. With the new Android version of Google Goggles, scanning barcodes is much faster. Open Goggles and hover over the barcode or QR code. Within a second the phone vibrates and presents results, without requiring a button press. Simply tap on the result to read product reviews, check in-store availability and compare prices.

The next time you're flipping through the pages of your favorite magazine, try taking a picture of an ad with Goggles. Goggles will recognize print ad and return web search results about the product or brand. This new feature of Goggles is enabled for print ads appearing in major U.S. magazines and newspapers from August 2010 onwards.

Goggles on Android and iPhone can also recognize Sudoku puzzles and provide answers to help make you faster than a Sudoku champ.

Google Goggles 1.3 is available for download in Android Market. Recognition of print ads and Sudoku solver is now enabled for the Google Goggles app on Android, as well as the Goggles component of the Google Mobile App on iPhone.