First public demonstration of high definition video content played with 7.1 discrete channels of high definition audio. At the 2006 CES (Consumer Electronics Show), DTS will premiere DTS-HD Master Audio, the company's high definition surround sound solution for next-generation high definition media. This will be the first public demonstration of high definition video content shown in conjunction with 7.1 discrete channels of surround sound that is bit-for-bit identical to the master soundtrack. Previously announced as DTS-HD, DTS-HD Master Audio has been selected as an option in the standards for the upcoming Blu-ray Disc and HD DVD media formats.

Presented in 1080p super high definition video, the demonstration will include clips of major Hollywood feature films, concert videos and music videos seen and heard for the first time in both high definition video and audio.

The DTS-HD Master Audio is also compatible with existing generation equipment and is claimed to deliver a significant increase in sound quality when consumers play the next-generation discs and players through their current A/V equipment. DTS-HD Master Audio is an extension of Coherent Acoustics, which is the digital codec upon which all of DTS' audio technologies in the consumer electronics space are based, and was built from design to be flexible in anticipation of future requirements and applications.

DTS-HD Master Audio is expected to launch in a variety of the new high definition players and A/V receivers planned for introduction throughout 2006 from major manufacturers.