DivX announced a licensing agreement with AMD, that will allow AMD to include DivX video technology with specific AMD Xilleon processors used in digital TVs. "We are committed to delivering a true multimedia experience with AMD Xilleon processors providing excellent visual quality and interoperability across a number of high-definition digital TVs and platforms," said Dave Di Orio, corporate vice president and general manager for AMD's DTV Division. "DivX video is a highly attractive feature that we believe complements AMD technology to offer real value to our DTV OEM customers and consumers."

"Our goal is to create a seamless media experience where consumers can enjoy high-quality video on any kind of device, and AMD is an excellent partner to help realize that vision," said Kevin Hell, CEO of DivX, Inc.

The two companies will work together to achieve DivX Certification for specific AMD Xilleon processors.