TAMRON Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 150-500mm F/5-6.7 Di III...

Sony further expands its E-mount lens lineup with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide...

Nikon has announced firmware updates for its Z series mirrorless cameras. The updates, which will be available to download from April 26, cover the Nikon...

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “FUJINON Lens XF18mmF1.4 R LM WR” (XF18mmF1.4 R LM WR) in late...

Canon Europe announces three new RF lenses for its line up, the RF 600mm F4 L IS USM, RF 400mm F2.8 L IS USM and...

Canon Inc. announces the development of EOS R3 – its latest high-speed and ultra-responsive professional mirrorless camera. With its ground-breaking design, the camera will empower...

Samyang released today a new 24mm F1.8 lens mainly focused for astrophotography lovers. The new tiny lens is designed for landscape and astrophotography photographers. Thanks...

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “instax mini 40” (mini 40), which supports the mini-format film, on April...

RICOH COMPANY, LTD and RICOH IMAGING COMPANY, LTD. are pleased to announce the launch of the PENTAX K-3 Mark III as the new flagship of...

SIGMA announces the 61MP fp L, a new addition to world’s smallest and lightest full-frame mirrorless camera range*

SIGMA is pleased to announce the launch...