FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “FUJINON Lens XF18mmF1.4 R LM WR” (XF18mmF1.4 R LM WR) in late...

Canon Europe announces three new RF lenses for its line up, the RF 600mm F4 L IS USM, RF 400mm F2.8 L IS USM and...

Canon Inc. announces the development of EOS R3 – its latest high-speed and ultra-responsive professional mirrorless camera. With its ground-breaking design, the camera will empower...

Samyang released today a new 24mm F1.8 lens mainly focused for astrophotography lovers. The new tiny lens is designed for landscape and astrophotography photographers. Thanks...

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “instax mini 40” (mini 40), which supports the mini-format film, on April...

RICOH COMPANY, LTD and RICOH IMAGING COMPANY, LTD. are pleased to announce the launch of the PENTAX K-3 Mark III as the new flagship of...

SIGMA announces the 61MP fp L, a new addition to world’s smallest and lightest full-frame mirrorless camera range*

SIGMA is pleased to announce the launch...

Sony today announced three outstanding G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G)....

Panasonic is proud to announce the release of firmware updates for its LUMIX S Series full-frame mirrorless cameras DC-S1H (Ver.2.4), DC-S1 (Ver.2.0), DC-S1R (Ver.1.8), DC-S5...

Wondering how you can get more contrast, deeper colors, and a wider tonal range out of your photographs? One of the simplest changes you can make to push your photography to the next level is to switch from shooting in JPEG format to shooting in RAW format.