Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch date of the Sony E-mount model...

Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This...

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of its first lens for FUJIFILM...

Huawei has announced the launch of its annual smartphone photography competition, the NEXT-IMAGE Awards for 2021. The theme of this year’s NEXT-IMAGE Awards is ”Better...

RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the HD PENTAX-DA★16-50mmF2.8ED PLM AW. Designed as one of the new-generation Star series of...

Panasonic is proud to introduce a new telephoto zoom digital interchangeable lens, the LEICA DG VARIO-SUMMILUX 25-50mm/ F1.7 ASPH (H-X2550). The World’s first*1 telephoto zoom...

Hey world, meet DJI Pocket 2 Sunset White. Named after those gorgeous summer sunsets, the new beautiful Sunset White color combines hues of pink and...

Lexar, a leading global brand of flash memory solutions, is proud to announce the new Lexar® Professional CFexpress™ Type B USB 3.2 Gen 2×2 Reader....

Canon Europe today announces the launch of the RF 14-35mm F4L IS USM, its widest RF lens to date. The zoom lens completes its RF...

Nikon Corporation (Nikon) is pleased to announce the release of the APS-C size (Nikon DX-format) Nikon Z fc mirrorless camera, as well as two lenses:...