In an effort to attract more buyers, Toshiba announced a significant discount for its HD DVD players in the U.S. Starting on May 20 through June 9, movie enthusiasts that purchase an HD-A2 HD DVD player will receive a $100 in-store instant rebate, which currently retails for $399.99. The promotion will continue until June 16.

For individuals seeking the complete home theater package, an HD DVD player can be purchased with any Toshiba 42" or larger HDTV for a $200 in-store instant rebate.

Toshiba's promotion also includes a five free HD DVD movie offering. Running through July 31, 2007, consumers who purchase any Toshiba HD DVD player can get five HD DVD titles for free, choosing from a selection of 15 titles in total.

In addition, Toshiba announced that the Complete Matrix Trilogy and The Ultimate Matrix Collection will be released by Warner Home Video in high definition only on HD DVD on May 22.