Samsung recently announced that it has joined the Alliance for Open Media (AOMedia), a nonprofit organization formed by internet and media technology companies which intends to define and develop open standards for media compression and delivery over the web.

AOMedia’s AV1 tackles the challenging technical hurdles to enable the growth of streaming media consumption, while using compression to reduce data demands.

"We’re excited to join AOMedia to help open up new possibilities to use AV1 open-source, cross-platform, online video in ways that will optimize today’s ecosystem to meet the increasing demands of next-generation users,” said Seunghwan Cho, Executive Vice President of Samsung Research, the advanced R&D hub of the company’s SET business (end products).

As an AOMedia member, Samsung joins the ranks of fellow board members Amazon, ARM, Cisco, Facebook, Google, IBM, Intel, Microsoft, Mozilla, Netflix, NVIDIA and others.