Samsung Electronics officially revealed today its 2020 European TV and Sound Device line-up, including flagship Q950TS QLED 8K TV, expanded range of QLED 8K and 4K, MicroLED, Lifestyle TVs and soundbars, at the Samsung Forum, held at the Mediterranean Conference Centre in Valletta, Malta.
Samsung’s 2020 flagship Q950TS QLED 8K TV is available in Europe in 65, 75 and 85 inches. It has an edge-to-edge Infinity Screen, which delivers a 99% screen to body ratio. It has also a slim 15mm profile and six built in speakers.
In addition to the Q950TS, Samsung also announced the Q900T and Q800T, expanding its range of QLED 8K TVs. They are available in sizes from 55, to 98 inches.
Samsung’s QLED 4K TVs continue to be a major proponent of Samsung’s overall TV portfolio. Samsung’s 2020 QLED 4K line-up incldues the Q60T, Q70T, Q80T, Q90T and Q95T models, now available in sizes from 43 to 85 inches.
Besides picture and sound quality, Samsung QLED TVs support ‘Smart Screen’ AI capabilities. These features include:
- Quantum Dot AI combines Samsung’s 8K content processor with Tizen to upscale any content. Regardless of source or current resolution, content can now be displayed across 33 million pixels.
- Adaptive Picture analyses light conditions as well as the content on the screen to ensure perfect picture quality, regardless of whether TV is watched in a bright or dark room.
- Active Voice Amplifier eliminates background noise. It automatically recognises these interruptions and adjusts voice clarity accordingly.
- Objecting Tracking Sound+ (OTS+) creates a three-dimensional sound effect by combining the multiple speakers on the top, side and bottom of the TV with a proprietary AI algorithm. OTS+ matches audio with the on-screen action.
- Q-Symphony is a multi-speaker implementation. For the first time, 2020 QLED TVs will keep the top and side speakers active when attaching a Samsung Q Series soundbar to give a richer surround sound.
Samsung’s new range of soundbars bring greater integration between TV and Sound Devices. The 2020 European Q Series line-up, including Q800T, Q70T and Q60T are utilising Samsung’s Acoustic Beam technology and integrated object-based audio by Dolby Atmos and DTS:X.
In addition, the new Samsung S Series (S60T and S40T) provides a powerful standalone performance.
Samsung continues to expand partnerships with content providers. Available today in the Netherlands, Disney+ will continue its rollout across Europe beginning March 24th and available on Samsung TVs.
Samsung TVs will offer multiple voice assistant options, including Amazon Alexa, the Google Assistant and Bixby. Users will have easier access to news headlines, the weather, and content, with expanded smart home and TV control capabilities.
Samsung has also announced new connectivity features, including:
- Multi-View is for consumers who frequently use other devices whilst watching TV. It allows users to extend their mobile device to a bigger screen, with the flexibility to choose between 14 different layout options for two windows.
- Tap View makes it easier to connect smartphones to the TV. Consumers can now mirror their phone screen to the TV by simply touching the two devices together.
Samsung also announced the European launch of The Sero, a new Lifestyle TV. The Sero rotates between horizontal and vertical orientations – just like a smartphone. Consumers can enjoy content and transition between the display orientation, mirroring its connected smartphone.
In addition, Samsung’s design-first TV, The Serif, will this year be available in 43, 49 and 55-inch models in two new colours, Cloud White and Cotton Blue.
Concluding in the Lifestyle TV line-up is The Frame. New for 2020, 32 and 75-inch models have been added to the existing screen sizes. With its new-AI based auto-curation feature, the Frame’s Art Store is now able to suggest artwork in line with the specific tastes of the owner.
Samsung Forum also saw an introduction of its full line-up of MicroLED TVs. MicroLED’s modular technology has no limits when it comes to size, ratio, bezel and resolution. Sizes are ranging from 75 to 292 inches.