Microsoft's game division will use Xbox Game Studios name, Microsoft says.

In Microsoft's Matt Booty's words: “At Xbox, we believe when everyone plays, we all win. It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile. As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with.”

Xbox Game Studios is made up of 13 distinct game development teams responsible for franchises like Age of Empires, Forza, Gears of War, Halo and Minecraft.

Microsoft is preparing to extend its game brand across a variety of platforms, including those it doesn't control. The company envisions a world in which its gamer network, Xbox Live, is present on not 400 million but 2 billion devices.

Senior Xbox team staff will be presenting an expanded Xbox Live at industry convention GDC in March 2019, according to a now-redacted entry in the conference's schedule.

"Xbox Live is about to get MUCH bigger," the original description read, as circulated at the start of the week. A cross-platform Xbox Live service would allow developers to "connect players between iOS, Android, and Switch in addition to Xbox and any game in the Microsoft Store on Windows PCs."

In 2019, Microsoft will make available to Xbox Game Pass members
exclusive games including Crackdown 3, Gears 5 and Ori. The company is also working to deliver big content updates for games like Sea of Thieves, Forza Horizon 4 and Minecraft.