A campaign led by 321 Studios, was organized to encourage public speak out for fair use rights. EFF (Electronic Frontier Foundation) staff attorney Wendy Seltzer supports: “The public's rights to fair use of copyrighted works should not disappear in the face of technological restrictions. To bring back copyright's balance, we encourage individuals to write to Congress and the entertainment industry about their expectations when purchasing movies and other media.”

Northern District Court of California Judge Susan Illston on February 20, 2004 , sided with a group of Hollywood movie studios and ruled that 321 Studios violated the Digital Millennium Copyright Act (DMCA) by including a DVD movie encryption descrambler in its award-winning DVD X COPY backup software.

Each day of the campaign, 321 Studios will encourage consumers to contact a different target audience to express their feelings about the court decision, including movie studio executives, Members of Congress and the Media.