Nikon Corporation (Nikon) is pleased to announce the release of the APS-C size (Nikon DX-format) Nikon Z fc mirrorless camera, as well as two lenses:...

Lexar, a leading global brand of memory solutions, is proud to announce the development of SD Express memory cards. Lexar SD Express memory cards will...

Nikon Corporation (Nikon) is pleased to announce the release of the NIKKOR Z MC 50mm f/2.8, a standard micro lens compatible with full-frame (Nikon FX-format)...

Panasonic is pleased to introduce a new large-aperture standard fixed focal length lens, the LUMIX S 50mm F1.8 (S-S50). This is the second addition to...

Pansonic announces the LUMIX GH5M2 achieves C4K*1/4K 60p 4:2:0 10-bit unlimited*2 video recording and can simultaneously output 4K 4:2:2 10-bit over HDMI. The LUMIX GH5M2 is...

Leica Camera AG is expanding the Leica SL lens portfolio with another powerful zoom lens. The Leica Vario-Elmarit-SL 24–70 f/2.8 ASPH. is equally suited to...

The existing 35mm F1.4 DG HSM | Art was SIGMA’s first GLOBAL VISION lens. Released in 2012, it set the standard for all of SIGMA’s...

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 11-20mm F/2.8 Di III-A...

TAMRON Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 150-500mm F/5-6.7 Di III...

Sony further expands its E-mount lens lineup with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide...