Samsung Electronics today announced two new automotive solution brands -- Samsung Exynos Auto and Samsung ISOCELL Auto - to bring application processor and image sensor technology solutions to the road.

Samsung's Exynos processors have been recognized for their performance and stability since its brand launched in 2011. On top of the powerful yet efficient qualities of Exynos' mobile versions, Exynos Auto meets industry requirements for harsher environments, allowing automotive manufacturers to develop applications such as infotainment, driving assistance systems (ADAS) and telematics.

Processors provided by Exynos Auto are sorted into three sub-categories: Exynos Auto V series for advanced in-vehicle infotainment (IVI) systems; Exynos Auto A series for ADAS; and Exynos Auto T series for telematics solutions.

Built on the company's pixel isolation technology, ISOCELL, the sensors provide greater visibility of the road and surroundings even in low-light environments, while enabling more precise identification of objects. This allows, for example, vehicles to perceive road conditions or potential hazards even when driving through tunnels or other high-contrast environments.

Samsung's Exynos Auto and ISOCELL Auto products are demonstrated at the International Suppliers Fair (IZB) in Wolfburg, Germany, from October 16 to 18 at Hall 1.