Samsung Electronics and content production and distribution company Universal Pictures Home Entertainment (UPHE) plan to bring to market titles mastered with HDR10+, the next generation of video standard specification technology developed by the South Korean company.

HDR10+ (High Dynamic Range 10+) is an open source-based video standard, which promises great brightness and contrast for each scene.

Through this partnership, Samsung and UPHE will collaborate on a wide selection of new release and catalog fare with HDR10+ technology.

Samsung has been collaborating with various companies such as movie studios and OTT operators since the formation of the HDR10+ LLC in August, 2017. In addition to Korea, Japan and the US, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world.

The HDR10+ certification / logo operating program consists of sharing detailed specifications of technology and test, providing a certification logo and user guide, and certifying the device through a third-party testing laboratory. Logo and technology fees are free.