Samsung has chosen the same day with Apple's event to announce a fashionable version of the Samsung Gear S smartwatch. The Korean company partners with Diesel Black Gold to design exclusive show pieces featuring the Samsung Gear S. Andreas Melbostad, creative director of Diesel Black Gold, has interpreted the Samsung Gear S with a series of customized accessories, which will debut down the runway of the brand's Spring/Summer 2015 show. The creative team at Diesel Black Gold created a collection of unique pieces, in different shapes, colors and details, all characterized by the iconic attitude of the contemporary label. Elements of the SS 15 collection, inspired by stylized New Wave rock stars and tough rockabilly heroines, have been used to give a sharp attitude to the device.

"We are committed to developing collaborations with brands that inspire fashion and empower people to express their personal style," said Younghee Lee, Executive Vice President of Global Marketing, IT& Mobile Division at Samsung. "Our partnership with Diesel Black Gold is very crucial as it further showcases the union of fashion and technology, and the way in which wearable devices continue to become more intertwined in daily life."

Samsung and Diesel will also collaborate to make a 360 video of the Diesel Black Gold runway show to play on the Samsung Gear VR.