ASUS provided us with the Arctic Square CPU cooler retail package. The retail box is quite big, which means this is a "big" cooler. The retail price for the Arctic Square is around €48, as found at several online stores.
Here are some pictures of the retail box:
Time to open the box, we can see the big cooler.
The ASUS logo:
The most interesting place to focus on is at the bottom. We can see the copper base and the four copper heat pipes.
What else is included in the retail box? All the hardware (screws and metallic base, thermal paste) to perform the installation: