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Friday, March 17, 2006
CeBIT 2006

24. Primera

The Disc Publisher XR is a standalone disc burner or publisher as it is branded, capable of burning and labeling more than 100 media, either DVD or CD and even Blue Ray (BD) media. We sat down and discussed this latest release with Mark D.Strobel, Primera's Vice President and Sales and Marketing Manager. "The XR-Series is specifically designed for Mission Critical applications" Mr. Strobel explained,"a term we use to describe applications that require the utmost efficiency in burning and printing, with solid reliability and professional-quality recorded and printed CDs, DVDs even Blu-Ray (BD) media".

What we found to be most interesting was the fact that this release is not a one unit solution, but more like an expandable device, where the professional end user can combine parts, to suit their needs. Thus, the Disc Publisher XR can be used as a Server XR Disc Publisher XR (where the user can manage his work through the server and burn the required media with a max number of 50 discs), as a Server XR Disc Publisher XRP (which can hold a capacity of 100 media) or even a Server XR Disc Publisher XRP with Laminator for burning and printing media with waterproof or Glossy surfaces, depending on the needs of the end user.

The heart of the Disc Publisher XR is the Server XR, which is responsible for handling all the burning and printing jobs. Mr.Strobel explained the Server XR philosophy, which can be summarised simply as user friendly and unique. The server is equipped with a wireless 802.11g networking option, so that anyone with a wireless connection and access can send their printing jobs. On top of this, the end user can choose what brand of parts will be installed in the server, with a choice from a wide variety of CPUs, memory, hard drives and operating systems. Mr.Strobel also mentioned a Linux OS version to be released in the near future.

Lastly, the Server XR configurations can be made by an Authorized Primera ReSeller, Distributor or OEM. But Primera Technology Inc did not stop there.

Apart from the Disc Publisher XR, Primera Showcased yet another release, more of an upgrade to the well known Disc Publisher II and Pro. The Autoloader ADL-MAX expands the quantity of the media available for burning. Simply placing the Disc Publisher II or Pro in the ADL-MAX platform, and jacking in the ADL max in the USB slot of the PC (a small driver program included), the user can burn up to 325 or 350 media, depending on the version of the Disc Publisher.

With that, we concluded our visit to the Primera Booth, where we can say that we were impressed with the innovative technology and products we saw this year.




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