Thursday, September 18, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Qualcomm Announces Vuforia for Digital Eyewear, LTE Broadcast SDK
Dropbox, Google, Open Technology Fund, Security Researchers Announce Simply Secure
Apple And U2 To Develop New Digital Music Format
AT&T Launches High-speed U-verse Service for Businesses
AMD Moves Closer To The Introduction Of Project FreeSync Monitors
Ericsson to Shut Modem Business
VIA Launches ARTiGO A900 Android System For IoT and M2M Deployments
Amazon Purchases .buy Domain for 4.6 Million Dollars
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 29, 2009
Microsoft, Yahoo, Enter Search Engine Deal


Yahoo and Microsoft have officially announced today an agreement. Under the deal, Microsoft will power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies? premium search advertisers.

Microsoft's Bing search engine will be the exclusive algorithmic search and paid search technology for Yahoo's sites, while Yahoo will be responsible for selling premium search ads for both companies.

Under the deal, Microsoft will acquire an exclusive 10-year license to Yahoo's core search technologies, and it will combine them with its own search technologies.

Microsoft will compensate Yahoo through a revenue-sharing agreement and pay traffic acquisition costs (TAC) to Yahoo at an initial rate of 88 percent of search revenue generated on Yahoo sites in the first five years.

Each company will maintain its own separate display advertising business and sales force, they said.

"This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development," said Yahoo! Chief Executive Officer Carol Bartz. "Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities and mobile experiences."

Providing a viable alternative to advertisers, this deal will combine Yahoo and Microsoft search marketplaces so that advertisers no longer have to rely on Google, which dominates more than 70 percent of all search. With the addition of Yahoo!?s search volume, Microsoft will achieve the size and scale required to unleash competition, for consumers as well as advertisers.

Microsoft Chief Executive Officer Steve Ballmer said the agreement will provide Microsoft?s search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.

"Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company," said Ballmer. "Success in search requires both innovation and scale. With our new Bing search platform, we?ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there?s so much more that search could be. This agreement gives us the scale and resources to create the future of search."

The agreement does not cover each company?s web properties and products, email, instant messaging, display advertising, or any other aspect of the companies? businesses. In those areas, the companies will continue to compete vigorously.

The transaction will be subject to regulatory review. The agreement entered into today anticipates that the parties will enter into more detailed definitive agreements prior to closing. Microsoft and Yahoo! expect the agreement to be closely reviewed by the industry and government regulators, and welcome questions. The companies are hopeful that closing can occur in early 2010.

The companies have established a website at http://www.choicevalueinnovation.com to provide consumers, advertisers and publishers with additional information about the benefits of the agreement.


Previous
Next
Sonic to Bring HD Streaming Home        All News        T-Mobile USA Debuts HTC Touch Pro2 in the U.S.
Sonic to Bring HD Streaming Home     General Computing News      IBM to Acquire SPSS

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Releases New Arc Touch Bluetooth Mouse, PC Accessories
Microsoft To Hold Next-generation Windows Event
Microsoft to Buy Minecraft maker Mojang
Microsoft To Drop The Nokia Branding
Microsoft Azure Media Services Adds Live streaming, Content Protection and Indexing Services
Microsoft Launches Delve For Office 365
Microsoft Updates MSN
China Gives Microsoft Deadline To Respond To Anti-trust Probe
China Probes Microsoft Over Web Browser And Media Player
FCC Filing Hints At a Microsoft Rival To Chromecast
Microsoft to Announce Windows 9 on September Event: report
Samsung, Microsoft Want To End Android Patent Dispute Soon

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .