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Monday, May 16, 2011
Samsung LCDs To Utilize RealD 3D Cinema Technology

RealD Inc., a licensor of 3D technologies, and Samsung Electronics LCD Business announced today that they have completed a license agreement to make available to consumer electronics manufacturers panels featuring a new jointly developed 3D display technology, which delivers full resolution 3D images to each eye utilizing RealD 3D cinema glasses.

Introduced in January 2011 at CES, panels are expected to be available for PC monitors in 23-inch and 27-inch sizes by early 2012 and for TVs in 55-inch size after the commercialization of PC monitors.

"RealD and Samsung's new displays look fantastic and represent the next step in 3D home entertainment," said James Cameron, award winning motion picture director and a member of RealD's board of directors. "Full resolution viewing is key to experiencing 3D as a filmmaker intended, and when combined with the comfort and practicality of RealD 3D cinema glasses, this display technology will set a new standard for 3D in the home."

Jointly developed by RealD and Samsung Electronics LCD Business, these active technology 3D displays offer full resolution, high definition 3D video to each eye and are compatible with the affordable 3D cinema eyewear used in RealD 3D-equipped motion picture theatres around the world. Unlike film patterned retarder (FPR) based 3D displays that cut resolution to each eye in half, this new display technology delivers full resolution, high definition 3D images to each eye by adopting active shutter technology on the display, promising to offer a brighter, flicker-free 3D experience across a wide viewing angle.

RealD 3D display technology is being jointly developed by Samsung Electronics LCD Business and RealD based on RealD's proprietary technology, which adopts characteristics from the company's cinema system utilized in motion picture theatres around the world. The LCD based display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video that can be viewed through circularly polarized RealD 3D cinema eyewear. RealD 3D displays are also 2D compatible, resulting in no reduction of image quality in 2D mode.

RealD and Samsung LCD Business will be demonstrating RealD 3D display TVs, PC monitors and laptops in their booths at SID?s Display Week 2011, May 17-19, 2011, at the Los Angeles Convention Center.

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